Millennial women don’t define themselves by one particular look. They’re constantly playing to life’s occasions and they expect their makeup line to do the same.
We created an InstaGlam Adventure on Instagram to help them instantly discover a look that’s right for them, no matter what they’re up to.
The first make-up brand to deliver a social quiz in the style of a choose-your-own-adventure, all on Instagram. The popular app navigates users through a series of style-related questions that will consequently guide them to a corresponding look, catering the nature of their next occasion.