For the third year, Amazon collaborated with O Magazine to promote Oprah's favorite gifts for the holiday season. This 5-page print insertion spoke to all types of gift-givers that don't quite know what to get their particular friend, creating one warming holiday tale.
Art Director: Kaleigh McBride / Designer: Marla Bonner / Photographer: Jeff Lipsky
What better way to promote T-Mobile's unlimited plan than by celebrating with unlimited moves? And who better to deliver unlimited moves other than the Canadian Michael Jackson, himself? Justin Bieber, Rob Gronkowski, and Terrell Owens give us a history lesson on touchdown celebrations while promoting T-Mobile's unlimited plan.
Oh yeah...and Biebs clearly wants me...
CD: Earl Wallace IV, Rob Kleckner
AD: Kaleigh McBride
CW: Fernando Barcelona
When your kid only has 3 hours out of the entire year to maximize their trick-or-treating experience, you can either grab an extra bag and help them or use our less-heavy, innovative solution for Target: Treatster.
Target wanted to cater to Halloween fanatics' need for the best costumes, decorations and candy, and the children is us responded by creating a microsite that works on an upvoting system by kids - for other kids.
Additionally, we challenged ourselves to create a supportive technology piece that would bring the whole experience together. Ten 3D-printed pumpkin pails were created to connect to the microsite with an upvote button feature on the side of the pail.
You can thank your kid's 10-week sugar rush on us.
If there was ever a cookie with the most loyal of fans, Oreo takes the cake...the cookie. With each new flavor that's introduced, society loses its mind, diets are thrown to the wind, and milk sales are up there with kale.
Oreo wanted us to create a background story to the decision-making behind each flavor, so we can show our fans that a food chemist named Phil isn’t all responsible.
Insert, the Wondervault. A world filled with even more flavor-inspiring worlds. The cookie-Russian doll of everyones dream, the Wondervault is a fantastical vault that appears whenever you wonder where Oreo flavors come from. Within the room, there are hundreds of doors, each leading you to another world filled with the inspirations behind each flavor.
So keep wondering, we'll be sure to fill the Wondervault with more and more exciting flavors.
360i has never accepted being “mediocre," so in an effort to prove itself to…well, itself, the agency showcased how it stands out from other agencies by giving it’s most unexpected section - the career page - a creative makeover.
In a time where gaming is second nature, we created a Sims-like career page, inviting people to learn about the current employees and employment opportunities at 360i simply by exploring as they would in a game.
The site includes all departments represented by the projects and people that make them what they are. Even fun little easter-eggs populate the site, making themselves known to those who are curious enough to fine them.
As one of the most collaborative projects I’ve worked on, my involvement extended beyond art direction and gave me the opportunity to learn avatar rendering in an interactive 3D application engine.
Millennial women don’t define themselves by one particular look. They’re constantly playing to life’s occasions and they expect their makeup line to do the same.
We created an InstaGlam Adventure on Instagram to help them instantly discover a look that’s right for them, no matter what they’re up to.
The first make-up brand to deliver a social quiz in the style of a choose-your-own-adventure, all on Instagram. The popular app navigates users through a series of style-related questions that will consequently guide them to a corresponding look, catering the nature of their next occasion.
Growing Patterns was a social-turned-fashion project in which we gathered several pictures of flowers submitted by MGRO Facebook fans and created a pattern out of them with the help of textile designer Helen Dealtry. The printed fabric was used to create gardening attire, sent out to the fans that made it possible.
We continued this project for the holidays with a series called Harvest Patterns, where flowers were exchanged for fresh fruits and veggies.
To illustrate the unexpected travel features of Amtrak Long Distance trains, we created a misdirectional campaign highlighting components that would normally be found in a car ad and applied them to the train.
In addition to producing some pretty amazing work, I followed my inner Glenn Frey and stood on the corner of Winslow, Arizona.
Creative Director: Megan Williams
Your garden can recycle, too! Upcycling is a social series showcasing creative ways in which one can upcycle an empty milk carton, a used tire, all within the creativity of your garden.
2014-2015s winter was on of our coldest in history, and it lasted a season too long. We challenged our fans to show us how ready for Spring they were by spreading spring imagery across any snowy surface and share with us. The results too the wind right out of winter's sails.
In order to gain new viewers, this campaign tar To parallel the attention reality TV receives from viewers, this campaign for Animal Planet promotes the station's shows by using the same
CW: Dhruv Nanda, Andy Truong
AD: Kaleigh McBride